Cookie Policy for Viking Analytics

1. Introduction

Viking Analytics AB ("Viking Analytics", "we", "us", "our") uses cookies and similar technologies on www.vikinganalytics.se and our connected services. This Cookie Policy explains what cookies we use, why, and how you can control them.

This policy works alongside our Privacy Policy, which explains how we handle personal data more broadly.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They let a site recognise you across pages and visits — to remember your preferences, keep you logged in, measure how the site is used, and (with your permission) deliver relevant marketing.

Some cookies come from us directly ("first-party"); others come from external services we use ("third-party").

3. Your choices — managing cookies on this site

When you first visit our site, you'll see a cookie banner asking you to choose which cookie categories you allow. You can:

• Accept all — allow all categories
• Reject all — only Strictly Necessary cookies are loaded
• Customise preferences — toggle each category individually and save

You can change your preferences at any time by clicking the cookie icon in the bottom-right corner of any page on our site. Your choice is stored locally on your device for 6 months, after which we'll ask again.

We support Google Consent Mode v2, which means Google's tools on our site (Tag Manager, Analytics, Ads) respect your consent choices: they receive a "denied" signal by default and switch to "granted" only after you accept marketing or analytics cookies.

4. Cookie categories we use

We group cookies into four categories. You can allow or reject each independently in the cookie banner.

• Strictly necessary — Cookies required for the site to function (security, cookie-consent storage, CDN protection). The site won't work properly without these. Always on.
• Functional — Cookies that enable enhanced features like our contact form (HubSpot) and demo booking (Calendly). Off by default.
• Analytics — Cookies that help us understand how visitors use the site so we can improve it, via Google Analytics 4. Data is aggregated and anonymised where possible. Off by default.
• Marketing — Cookies used for marketing measurement and ad personalisation, including HubSpot's lead and visitor tracking, Google Ads, and LinkedIn (when enabled). Off by default.

5. Cookies currently set on this site

The list below is generated dynamically and reflects the cookies actually in use on this site right now — including your current consent state and a way to change it. The list updates automatically when we add, remove, or change cookies.

6. Third-party services we use

These services may set cookies and/or process limited personal data, only when you've consented to the relevant category:

• HubSpot (United States, with EU data centre): customer relationship management, contact forms, marketing automation
• Google Analytics, Google Ads, Google Tag Manager (Google Ireland Limited and Google LLC): site analytics and advertising
• Calendly (United States): demo and meeting scheduling
• Cloudflare (United States): content delivery and security
• Webflow (United States): website hosting
• Auth0 (United States): authentication for our app at dashboard.multiviz.com

Where data is transferred outside the EU/EEA, we rely on the European Commission's Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework. See our Privacy Policy for details.

7. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our services. The "Last updated" date at the top shows when the most recent change was made. We encourage you to revisit this page periodically.

8. Contact

Questions about cookies or how we use them? Get in touch:

• Email: info@vikinganalytics.se
• Phone: +46 709 901 222
• Address: Viking Analytics AB, Anders Carlsson Gata 12, 417 55 Göteborg, Sweden

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